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The Innovators

The Innovators

Advertising, Media and Tech Gurus

LIKES:

The unusual

 

DISLIKES:

Conformity

TRAITS:

With an eye for the unusual, these travellers enjoy being at the forefront of trends. They are drawn to hotels that are more than just a place to sleep, and if the hotel embraces culture, beauty, and function, then that’s where they’ll stay. With an aversion to anything other than business class, these travellers are prone to book trips at the last minute. They’re also fond of changing their itinerary whilst travelling. Their holidays are usually off-the-beaten track destinations and have a mixture of hard-core adventure with the occasional night in a five-star hotel to recuperate.

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