Reho History

1977  Founders have idea of operating overland tours from London to Australia based on the Top Deck double-decker bus concept, however eating in restaurants and staying in hotels. It never gets off the ground so the founders open travel agency instead, called Reho Travel with a single office situated in New Oxford Street, London

1982  Australian Company formed by Rosalinde James. Melbourne office opens

1983 Sydney Office opens

1984 Advertising cheap airfares in The Age and Sydney Morning Herald newspapers commenced

1990 Sydney opens corporate division, Reho Business House 

1992  Melbourne moves to new office. Karsten Horne joins company

1993  Values introduced, business mix changes. Let our experience add to yours tagline introduced
Join UTAG (now Travelscene American Express Group) London office closes

1994  reho.com created – We are out there

1995  Advertising cheap airfares in The Age and Sydney Morning Herald ceases

1996  ‘Terrific People Amazing Places’ photo competition launched

1998  Melbourne office wins Australian Travel Agency of the Year

2000  Melbourne opens separate corporate office
Reho Rap quarterly printed newsletter launched.

2001  Tramada introduced, online reporting access for clients

2002  Reho Rap becomes a monthly email newsletter

2003  Business Development Managers employed for the first time. New website launched
First self-booking tool introduced

2004  Regular articles featuring Reho appear in mainstream press 

2005  New logo/Image created. Sydney moves to new office

2006  Sydney and Melbourne merge into one entity. WebRes introduced.
Corporate brochure produced
Travel with Kidz brand introduced
Dynamic display screens in Melbourne shop-front windows

2007  glutenfree travel launched
Full time WebRes support consultant employed
New corporate website launched
Travel with Kidz website launched

2008 Reho Study Tours brand launched
New leisure division opens in Sydney
New leisure website launched 
Robotic ticketing introduced
Operations manual completed

2009  Founder Rosalinde James retires
Karsten becomes sole shareholder
Management restructure
rehope launched
Move from Sabre to Galileo reservation systems
Reho joins travel industry best practice group
North Sydney office moves to Hunter Street – Sydney

2010 Reho wins Travelscene Innovation award for rehope
Service fees implemented across majority of clients
Payment solution implemented for all corporate clients
Large investment in new computer systems

2011 Vida Travel developed
Turnover tops $30 million
30th team member employed.

2012  Reho Microcredit Agency launched
New website launched
Reho celebrates 30 years in Australia