A Class of Her Own
Middle and Senior Managers, Chief Executives
Being singled out
Influential and savvy, these travellers prefer to stay in boutique hotels where they are more likely to have peace and quiet. The travel industry has adjusted their products to suit the rise of travelling female executives—including the introduction of women-only floors in some hotels. Well-versed in travelling on tight schedules, these clients travel light and always look refreshed upon arrival at their destination. For holidays, these travellers can go from one extreme to the other—an adventurous holiday in a remote destination, or a tropical resort with an array of day spa treatments.